Image: Victoria Hospitals Foundation/Peninsula Co-op
The Peninsula Co-op tagline is “moving ahead by giving back” – and here’s another literal example of that.
The Victoria Hospitals Foundation has reached a significant milestone in its current community fundraising campaign, Emerge Stronger. With less than $3 million left to hit the campaign’s $10 million goal, Peninsula Co-op has provided a matching gift of $100,000 to kickstart the final phase of the campaign, Innovation – which is focused on raising funds for groundbreaking research and equipment.
Emerge Stronger aims to fund more than 200 pieces of priority equipment to meet the needs of care teams and serve patients at Royal Jubilee, Victoria General, and Gorge Road hospitals. Since launching in October 2021, more than 4,300 donors have raised more than $7 million towards the campaign’s $10 million goal.
“Matching campaigns not only raise more money for the cause, but also allow those who are giving to feel that much more connected to their donation,” says Lindsay Gaudette, Director of Marketing and Community Relations, Peninsula Co-op. “Gifts to the Victoria Hospitals Foundation not only support critical care for those in our community, but also show the hospital care teams how much the community appreciates them.”
The campaign’s first phase, Recovery, raised $4 million to help Victoria hospitals recover services and upgrade priority equipment impacted by the pandemic. The second phase, Local Care, raised $3 million to support Island-first advancements in our hospitals that will allow patients to access care close to their homes, loved ones, and support networks, rather than having to travel to the Mainland or elsewhere for care.
Now, the final phase, Innovation, focuses on raising $3 million for groundbreaking research and equipment that allows care teams to deliver care more effectively now, and in the future.
“Innovation begins with a clinician who wants to change the life of a patient, and a passionate community who is willing to stand behind them both. We extend our gratitude to Peninsula Co-op for this generous gift that will inspire community support and help our hospitals as they innovate for a better future for us all,” says Victoria Hospitals Foundation CEO Avery Brohman. “For the patients who are waiting for breakthroughs in care, philanthropy continues to be the vital link that empowers our brightest minds to transform challenges into solutions.”
You’ll find more information and donation links here, or call 250 519 1750.
Love, Dr. Scott James
