AMC: Hey, Was That You Texting In Our Theater During The Film? Yeah, We’re Cool With That
Apr 14, 2016Scott James
AMC Entertainment is getting ready to go all Borg with Carmike — at which time it’ll become the biggest movie theater operator on the planet. New CEO Adam Aron has a few ideas about how to expand even further — and those ideas include allowing people to use their mobile devices while they catch a flick.
He’s aware that the company is “going to have to figure out a way to do it that doesn’t disturb today’s audiences.” Might that mean certain sections which would allow texting? “That’s one possibility. What may be more likely is we take specific auditoriums and make them more texting-friendly.”