Back in 2014, beloved former Beatle and current person who does not gnaw on animals Sir Paul McCartney hooked up with the Meat Free Monday outfit to “catalyze transformative change” and increase awareness of the ecological ramifications of meat production. McCartney and Greg Barker, the Energy and Climate advisor to UK Prime Minister David Cameron, asked people to pledge support for the initiative, which was on the agenda at the Climate Summit in New York that year. The Cute Beatle was not trying to get everyone to eschew meat entirely; his message was that he’d think it was pretty cool if we’d all veg out part-time.
Meat production causes at least 14.5 percent of greenhouse gas emissions, according to boffins at the United Nations Food And Agricultural Organization; putting the brakes on meat consumption for just one day would bring that number down significantly. At the time, UN Secretary-General Ban Ki-moon was on the lookout for new ideas on how to approach the challenge ahead of the Paris Climate Treaty conference. Now, just ahead of the United Nations Climate Change conference, McCartney and his daughters Mary and Stella have released a new short film as part of the Meat Free Monday campaign.
One Day A Week encourages viewers to bin the beef, take a pass on the pork, and belay the bacon for one day out of seven. Focusing on animal agriculture as a signficant but often overlooked contributor to climate change, Meat Free Monday aims to “raise awareness and inspire people to make a change in their diets from an early achievable starting point.” Says McCartney in the film, “There’s a simple but significant way to help protect the planet and all its inhabitants. And it starts with just one day a week. One day without eating animal products can have a huge impact in helping maintain that delicate balance that sustains us all.”
One Day A Week was funded in large part by Bloomberg Philanthropies. It’s narrated by Paul McCartney and features his own music and appearances by Emma Stone and Woody Harrelson. You can see it, and get more information on Meat Free Monday (and check out some pretty awe-inspiring recipes), right here.
One question remains. How can you have any pudding if you don’t eat your meat?