Not long ago, I regaled you with the story of Mike Edgette, a sharp-eyed (or just plain lucky) chap who happened to notice KFC‘s ingenious Twitter hijinks: the company’s account followed exactly eleven people — the five ex-Spice Girls, and six guys named Herb, which of course add up to eleven Herbs and Spices. Edgette’s tweet drawing attention to that made the Internet get up on its hind legs and take notice, and KFC naturally took notice of all the notice-taking.
Edgette says he got a message from KFC not long after, alerting him that he’d be receiving a package the next day. Bright and early, a giant package appeared on his doorstep, containing a painting and a personal letter (ostensibly) from the other side of this mortal coil. The painting shows Colonel Sanders giving Edgette a piggyback ride, while he brandishes a drumstick; it’s actually quite reminiscent of the romance novel the company put out — if you’ll pardon the expression — for Mother’s Day this year.
Edgette seems to like the painting. A lot. “I cry a little every time I look at it. Tears of joy,” he sighed. As for the letter, it’s a terrific example of a great one-on-one connection between a brand and a current or potential customer. It’s also a great example of a good sense of humor.
Because the Internet is a favorite haunt of humorless aluminum foil hat-wearing trolls who aren’t happy unless they have something about which to complain, Edgette got dragged a bit, being accused of working for either KFC, or its parent company, or its ad agency, or some combination thereof. “I know that’s the conspiracy theory going around. But no, never worked with KFC or Yum brands or anything like that and neither has the company I work for, TallGrass PR,” he said.
Currrently, the painting is hanging in Edgette’s living room, because why would it not be. No doubt he will be spending those 52 gift cards in one place.